I discovered Za Cosmetics (parent company: Shiseido) while overseas in Asia since shelves of the brand’s lipsticks, concealers, BB creams, foundations and more seemed to line the walls of every corner drugstore. I’m a huge fan of drugstore beauty products, ones by Asian brands even more so because of the quality: they tend to be gentler on skin but yield rich pigments. Also, their names crack me up. Below are a few products that have me going “rah-rah” for Za.
Cheeks Groovy in Apricot Pink.See what I said about the names? It’s a subtle peachy color that’s similar to a Covergirl Cheekers color (I forget the name) but with stronger pigment. Think somewhere between Cheekers and MAC’s Sheertone Blush in Peaches.
Cheeks Groovy in June Bride. A subtle highlighter that I wrote about in a previous post on my favorite highlight hues. I haven’t put this one to the (camera) test yet but it’s so pearly and pretty, I couldn’t resist picking it up.
Groovy Smoovy Oil-Blotting Powder. Again with the names. A light hand with this translucent powder blots away shine with staying power comparable to Make-Up Forever’s HD Microfinish Powder. Use too much, though, and it can come off opaque which is why I don’t use the mini powder puff that came with it, opting for a small powder brush to apply product instead. But gosh darnit, is that mini-puff cute.
Concealer Perfection in #2. This is hands-down my favorite Za find. Enriched with Vitamin E, the formula yields full coverage and blends easily with a rich smooth finish. I usually squeeze a drop on an empty palette or on the back of my hand, pick up color with a small concealer brush and dab, then smooth it out with a wedge sponge lightly spritzed with lavender water.